Effective Date: April 2, 2025

1. Introduction

This Privacy Notice describes how Melt Liquidity Limited, trading as MeltX ("MeltX," "we," "us," or "our"), collects, uses, and discloses your personal information when you visit our website at www.meltx.uk (the "Website") and use our services (collectively, the "Services").

2. Data Controller

Melt Liquidity Limited is the data controller responsible for your personal data. Contact details are provided at the end of this notice.

3. Personal Data We Collect

We collect the following types of personal data:

Personal Information: We may collect your name, company, professional email address, work phone number, and work address. We may collect this data when you sign up for an account, subscribe to our newsletter, contact customer support, or participate in surveys. Our legal basis to process this data:  
● Contractual necessity (for account creation and service provision).  
● Consent (for marketing).  
● Legitimate interest (for customer support).

Usage Data: Information about your activity on the Website, including pages visited, features used, searches conducted, IP address, browser type, operating system, and referring URL. Our legal basis to process this data is based on our legitimate interest in improving our Website and Services, and for security purposes.

Cookies and Tracking Technologies: We use cookies and similar technologies to collect information about your browsing behaviour. Our legal basis to process this data is based on your explicit consent for non-essential cookies. Essential cookies are processed based on our legitimate interest in enabling website functionality.

4. How We Use Your Personal Data

We use your personal data for the following purposes:
● To provide, operate, and maintain the Website.  
● To provide Services (contractual necessity).  
● To send you marketing and promotional communications (consent). You can withdraw your consent at any time.  
● To respond to your inquiries and requests for customer support (legitimate interest).  
● To analyse trends and usage patterns on the Website (legitimate interest).  
● To improve the Website and Services (legitimate interest).  
● To personalise your experience on the Website (legitimate interest, or consent where applicable).
● To protect the security and integrity of the Website and Services (legitimate interest, legal obligation).  
● To comply with legal and regulatory obligations (legal obligation).

5. Sharing Your Personal Data

We may share your personal data with:  
● Third-party service providers: These providers assist us with data analytics, marketing, and website operation. We have data processing agreements in place with these providers.  
● Legal authorities: We may share your data if required by law or to protect our rights and safety.  
● Data transfers outside the UK and EEA: We may transfer your personal data to countries outside the United Kingdom (UK) and European Economic Area (EEA). If we do so, we will ensure that the recipient country has been deemed to provide an adequate level of data protection.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this notice, unless a longer retention period is required or permitted by law.  Account data is retained for the duration of the account and for a reasonable period after deletion for legal and administrative purposes.  Marketing data is retained until you withdraw your consent.  Usage data is retained for a limited period for analytical purposes.

7. Your Rights

You have the following rights:
● Access: You can request access to your personal data.
● Rectification: You can request correction of inaccurate data.
● Erasure: You can request deletion of your data.
● Restriction of Processing: You can request restriction of processing.  
● Data Portability: You can request a copy of your data in a machine-readable format.  
● Objection: You can object to processing based on legitimate interests or direct marketing.  
● Withdrawal of Consent: You can withdraw your consent at any time.  
● Right to lodge a complaint: You can lodge a complaint with a supervisory authority. To exercise these rights, please contact us using the contact details below.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data. However, no data transmission over the internet is completely secure.

9. Cookies

We use cookies and similar technologies. We will obtain your explicit consent for non-essential cookies. You can manage your cookie consent through our cookie consent banner.

10. Children's Privacy

Our Services are not intended for individuals under 18. We do not knowingly collect data from children.

11. Changes to this Privacy Notice

We may update this Privacy Notice periodically. We will notify you of any changes by posting the new Privacy Notice on the Website. You are advised to review this Privacy Notice periodically for any changes.  

12. Contact Information

Melt Liquidity Limited

If you have any questions about this Privacy Notice, please contact us:
● By email: info@meltx.uk
● By post: Melt Liquidity Limited. Suite 1, 7th Floor 50 Broadway, London, United Kingdom, SW1H 0DB
● By phone: +44 203 960 5428

We will do our best to respond to your inquiries promptly.